Content Writing, Content Marketing, and Copy Writing

If you noticed, I have written ‘and’, not ‘versus’; while trying to compare Content Writing with Copy Writing. The reason is, they have a common objective. Copy Writers work mainly for Advertising, which is a portion of Marketing. If you consider Marketing is a whole pizza, then you can see Advertising as a slice of a pizza. 

What is Content Writing?

Content Writing is writing the meaningful content on a paper or a web page. This post is nothing but you are reading the content that I wrote in this blog post.

What is Content Marketing?

When it comes to presenting and establishing a business on Internet, the Content Writing involves writing for business projection, which is called Content Marketing. Simply put, in Content Marketing you write content to market a business.

Content Marketing is intended to make the readers understand the business brand, its products or services, objectives,  ethics, and overall brand culture. The persuasive and engaging content written for a business website positions its brand prominently in the marketplace and builds the sense of reliability about it in the readers’ mind.

You can see it like – The content written is used for the purpose of marketing but they don’t call it as a Content Marketer or Content Marketing Writer. Content Writing is the term they use most widely.

Similarities between Content Writing and Copy Writing

They both are intended for marketing. They both are essential to promote a business or a brand.

Copy Writing = Advertising a brand and/or its offers.

Content Writing = Forming a relationship between the readers and a brand by providing content about the brand that the readers require and value.

What Does a Content Writer Write?

A Content Writer writes about a brand’s objective and mission, the range of its products and offers, brand ethics, and  culture, blogs, articles, reviews, etc.

On a broad perspective of Marketing, a Content Writer writes everything that is required to write for an online presence of a business such as the Official Website Content, Press Releases, White Papers, Company Newsletters, Sales Letters, and Corporate Blogs; to name a few.

Content-Writing

If the objectives of Copy Writing and Content Marketing are same, then

What is the Difference between Content Marketing and Copy Writing?

A Copy Writer attracts readers’ attention and tries to sell or promote a product/service through his crisp words. A Copy Writer is responsible to generate interest and excitement about the product/service in readers’ mind so that they either buy it or explore the brand. A Copy Writer needs to be brief on the use of words while creating catchy, simple, and to-the-point copies. Copy Writers need to be Marketing Haiku poets 😀 who can create a copy with fewer words and more meaning.

A Copy Writer announces to the readers and a Content Writer engages them.

Unlike a Copy Writer, a Content Writer writes as elaborate as required. For example, for an online educational website a Content Writer writes tutorials, question papers, question-answers, FAQs, etc.; whereas, for a retail website, he writes about the products or services, offers, buying and returning policies, etc.

A Content Writer is responsible to write engaging content for a brand so that the readers spend more and more time on the brand’s website. The Content Writing needs to help the business to convey the right information about the business.

Writing Elements Content Marketing Copy Writing
Tone Formal or Casual Mostly Casual or personal to make it friendly
Vocabulary Technical on requirement + Generic Generic
Audience Wide Wide
Writer’s Viewpoint Subjective Subjective
Information 

Organizing

Thematic or Alphabetical. Random
Information

Accuracy

Requirement

Highly accurate Non-damaging inaccuracy is forgiven
Structure Information is organized by friendly UI such as Menu Items, Tabs, Image  Buttons, or Hyperlinks. It contains Images, Tables, and Charts. The graphical elements are added to support the textual information, to highlight the product/service features, and to add a visual appeal. A Marketing Copy contains brief textual information with Images. The graphical elements are added to capture readers’ attention to add a visual appeal.
Tools Used Text/HTML Editors, Browsers, Keyword Search Tools, Adobe® Creative Suite, Image Editing and Processing Tools, Dictionary, Plagiarism Checkers, Grammar Checkers, Brand Book, Web Hosting Services, and Cloud Storage. Keyword Search Tools, Business Jargon and Rhyming Words Search tools, Dictionary, Text Editors, Image Editing and Processing Tools, Copy Evaluation tools, Brand Book, and Cloud Storage.
Creativity To a Large Extent Absolute
Output Format Web Page/Website Copy
Objective To inform more about the Product/Service and explains the brand as a whole.

Introduces the readers to a brand and its offers, and generates their interest to explore the brand further.

To sum it up,

If you need to engage the readers on your website by providing him pieces of worthwhile content, look for a Content Writer. If you need to inform the readers about what you sell and offer, and provoke them to know more about your brand, then approach a Copy Writer.

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