Content Writing, Content Marketing, and Copy Writing

If you noticed, I have written ‘and’, not ‘versus’; while trying to compare Content Writing with Copy Writing. The reason is, they have a common objective. Copy Writers work mainly for Advertising, which is a portion of Marketing. If you consider Marketing is a whole pizza, then you can see Advertising as a slice of a pizza. 

What is Content Writing?

Content Writing is writing the meaningful content on a paper or a web page. This post is nothing but you are reading the content that I wrote in this blog post.

What is Content Marketing?

When it comes to presenting and establishing a business on Internet, the Content Writing involves writing for business projection, which is called Content Marketing. Simply put, in Content Marketing you write content to market a business.

Content Marketing is intended to make the readers understand the business brand, its products or services, objectives,  ethics, and overall brand culture. The persuasive and engaging content written for a business website positions its brand prominently in the marketplace and builds the sense of reliability about it in the readers’ mind.

You can see it like – The content written is used for the purpose of marketing but they don’t call it as a Content Marketer or Content Marketing Writer. Content Writing is the term they use most widely.

Similarities between Content Writing and Copy Writing

They both are intended for marketing. They both are essential to promote a business or a brand.

Copy Writing = Advertising a brand and/or its offers.

Content Writing = Forming a relationship between the readers and a brand by providing content about the brand that the readers require and value.

What Does a Content Writer Write?

A Content Writer writes about a brand’s objective and mission, the range of its products and offers, brand ethics, and  culture, blogs, articles, reviews, etc.

On a broad perspective of Marketing, a Content Writer writes everything that is required to write for an online presence of a business such as the Official Website Content, Press Releases, White Papers, Company Newsletters, Sales Letters, and Corporate Blogs; to name a few.

Content-Writing

If the objectives of Copy Writing and Content Marketing are same, then

What is the Difference between Content Marketing and Copy Writing?

A Copy Writer attracts readers’ attention and tries to sell or promote a product/service through his crisp words. A Copy Writer is responsible to generate interest and excitement about the product/service in readers’ mind so that they either buy it or explore the brand. A Copy Writer needs to be brief on the use of words while creating catchy, simple, and to-the-point copies. Copy Writers need to be Marketing Haiku poets 😀 who can create a copy with fewer words and more meaning.

A Copy Writer announces to the readers and a Content Writer engages them.

Unlike a Copy Writer, a Content Writer writes as elaborate as required. For example, for an online educational website a Content Writer writes tutorials, question papers, question-answers, FAQs, etc.; whereas, for a retail website, he writes about the products or services, offers, buying and returning policies, etc.

A Content Writer is responsible to write engaging content for a brand so that the readers spend more and more time on the brand’s website. The Content Writing needs to help the business to convey the right information about the business.

Writing Elements Content Marketing Copy Writing
Tone Formal or Casual Mostly Casual or personal to make it friendly
Vocabulary Technical on requirement + Generic Generic
Audience Wide Wide
Writer’s Viewpoint Subjective Subjective
Information 

Organizing

Thematic or Alphabetical. Random
Information

Accuracy

Requirement

Highly accurate Non-damaging inaccuracy is forgiven
Structure Information is organized by friendly UI such as Menu Items, Tabs, Image  Buttons, or Hyperlinks. It contains Images, Tables, and Charts. The graphical elements are added to support the textual information, to highlight the product/service features, and to add a visual appeal. A Marketing Copy contains brief textual information with Images. The graphical elements are added to capture readers’ attention to add a visual appeal.
Tools Used Text/HTML Editors, Browsers, Keyword Search Tools, Adobe® Creative Suite, Image Editing and Processing Tools, Dictionary, Plagiarism Checkers, Grammar Checkers, Brand Book, Web Hosting Services, and Cloud Storage. Keyword Search Tools, Business Jargon and Rhyming Words Search tools, Dictionary, Text Editors, Image Editing and Processing Tools, Copy Evaluation tools, Brand Book, and Cloud Storage.
Creativity To a Large Extent Absolute
Output Format Web Page/Website Copy
Objective To inform more about the Product/Service and explains the brand as a whole.

Introduces the readers to a brand and its offers, and generates their interest to explore the brand further.

To sum it up,

If you need to engage the readers on your website by providing him pieces of worthwhile content, look for a Content Writer. If you need to inform the readers about what you sell and offer, and provoke them to know more about your brand, then approach a Copy Writer.

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Happy Friendship Day!

Dear friend,

They say, “A man is known by the company he keeps.” I won’t mind being known as a jovial, little weird, and an optimistic by being in your company. 🙂

We have spent countless time and thoughts together.. People wonder, how come we are so deep friends? We are different with our choices, lifestyles, and so many ways.. but I think these things don’t matter much. What matters is, accepting each other, standing by each other, and most importantly; sharing the same set of core values and virtues of life. 🙂

We showed each other our own worth when we realized the other one was at times forgetting it. At times we drove each other mad but we also inspired each other to what we should become.

I never had to pose or be diplomatic when I am with you. My ‘no’ meant ‘no’ and ‘yes’ meant ‘certainly’. I didn’t need to keep my house clean and tidy all those times when you were going to visit because I know you visit me; not my house. 😀

Friendship

We have helped each other, been there, done that.. We brought one another to our true self when we found ourselves somewhat lost…

I want you to keep knowing all my vulnerabilities and weaknesses. Because I know I can express my true being to you and my emotions are safe with you. And you know, I still need a partner to do with and say to all the little stupid things. 😉

So let’s promise each other not to change ever.  😀

Happy Friendship Day!

Happy Birthday my Soulmate!

Though at the moment
we are poles apart
in my thoughts, in my actions
you are in my heart…

Each moment I think of you
though you are not near
Here come my wishes
to pray for you, my dear…

In your life ahead
may all your dreams come true
And you learn something
special and new…

May your worries
all fade away
And every happiness
embrace you each day…

May you always get
love and peace of mind
and togetherness with
the one of my kind…

May your each day ahead
end with a bliss
And what’s more,
with a good night kiss…

Yet another year,
now has passed
Giving you the wisdom
little and vast…

Forty Eight years
have fallen behind
Next many and more
in a row are aligned…

Wishing you a Very
Happy Birthday my soulmate,
To count the years ahead
May God forget!

france-confectionery-raspberry-cake-fruit-69817

(I had posted this poem earlier on: https://www.familyfriendpoems.com/poem/happy-birthday-my-soul-mate)

Soni Ajji and Sontakka

After a large number of years I came across this basic beauty, Sontakka. Generally all white flowers are found to have intense aroma. Though I like each and every color the mother earth displays and my eyes can see, I like white flowers more like Jasmine, Jai, Jui, Sontakka, and Raat-Rani: due to their modest dressing and extraordinary aromatic qualities.

Sontakka-White-Flower

Yesterday when I saw the fresh flowers of Sontakka with shining raindrops still adorning them, I bowed down and inhaled their sweet smell to the full content of my heart. While my eyes were still closed, they took me down the memory lane with my Granny, Sumati Aajji or Soni Aajji, sometimes we fondly called her.

She looked gorgeous in her youth and even when she was aged. She was a staunch farmer. She had planted Guava, Custard Apple, Indian Gooseberry, and Jackfruit plants. She also had planted Drumsticks, Indian Beans, and Black-eyed Beans. She used to weed, prune, and water all plants by herself around the house.

She was a generous person. When it came to giving fruits, vegetables, or flowers to any passer-by or a guest, she never held back her hand.

Soni Aajji also had a good hand in tailoring and good understanding of musical notes. She liked to sing and listen to Marathi songs… We both used to sing some songs together. 🙂 She could follow the notes of the songs accurately. Yet another common thing in both of us was she had an appearance, gaze, and the diction of a straight-forward person just as I have now. 😀 hence her concern and caring nature often used to get masked under her straight words though for me, she always used to be soft-speaking and overtly loving. 🙂

One of the most important common traits between us was, we boh liked Sontakka. 🙂

I got introduced to Sontakka first at her doorstep when I used to spend my childhood weekends at her place. My grandfather himself had prepared a flowerbed just below her room’s window. The pink and yellow lilies, white roses, Mogra, Aboli, and Jai.

The Sontakka plants used to get drenched in the rains during rainy season as she had planted them little away from her flowerbed. Their butterfly-shaped flowers used to release an immense fragrance all around the plants.

Sontakka used to hold my attention as long as I used to be there at Granny’s place and long time thereafter.

At times we don’t come to know who left mark on our life till that person is away from us. Soni Aajji is far away from me. She is with God since long ago. I am happy she was a part of my growth. 🙂 The fragrance of Sontakka reminds me of her hidden sweetness behind her sharp persona.

A Melodious Morning

It was a couple of days before my recent Goa visit. I was lying in the bed under a cozy quilt. A heavenly call of a bird broke my sleep around 5:45 a.m. The call was so tempting that I couldn’t resist myself to get up and follow.

I grabbed my camera and climbed down the stairs praying in my mind for getting to see it if I was about to see some cute bird. It was a midline of the end of the night and a new daybreak. The clouds were masking the Sun.

I reached the car parking from where the continual sweet sound was coming. I sneaked behind the car and held my breath. It was him: Blue Flycatcher.

Its lean and frail female was flying to and fro from our neighbor’s; Keni Aajji’s outside veranda. She was little lighter in colors with a slender neck.

Blue Flycatcher Female

Looked like it was their breeding season and she was religiously into building her nest with her partner. She julienned some tiny pieces of coir from a dry coconut that had fallen into Keni Aajji’s yard the previous night. Then she took them inside Keni Ajji’s veranda and put them at the top of the wooden shoe rack. She was working tirelessly.

Blue Flycatcher Female Working

In the meantime, the deep vibrant-colored male was sitting nearby where the female was and guarding her. He was singing aloud. She did not sing as much as he did. Maybe because she was completely busy bringing up her nest and he was comparatively free.

Blue Flycatcher Singing

He came close to me at an unbelievable distance and kept sitting on the fence for quite some time.

Blue Flycatcher Side View

His overt loud chirping around me showed that he wanted to shoo me away from that place.

Blue Flycatcher Tilted Neck

It was breezing lightly. I sat next to the car on the ground and observed them both. They were so small, yet so occupied in their duties. They were working together for their next generation. I have no idea if Blue Flycatchers were the true monogamous romancers like Hornbills, Cranes, or Love-birds; but their act of dedication as a couple seemed very romantic. 🙂

The Sun appeared partially from behind the clouds. I resistantly took their leave. My day was made indeed! 🙂

Technical Writing versus Copy Writing

There are more differences than similarities between Technical Writing and Copy Writing when it is the matter of their objectives. Being a Technical Writer myself and having known what my advertising acquaintances write, let me explain what is Copy Writing first and then the differences between the two writings.

What is Copy Writing?

Copy Writing is a writing style intended to advertise or sell a product or a service. In the context of Copy Writing, a copy is a piece of text written to sell and/or promote a product or a service.

A Copy Writer writes to bring a reader to try a product demo, sign a mailing list, subscribe to the corporate website or follow their blog, purchase a product, or call a service provider.

What Does a Copy Writer Write?

A Copy Writer writes Flyers, Billboards, eMail or print Adverts, Email Campaigns, Lyrics for radio/TV Jingles, Scripts for TV/Radio Adverts, and Email Letters; to name a few. They write copies for both print and electronic media.

Difference between Technical Writing and Copy Writing

The fundamental difference lies in the objectives of Technical Writing and Copy Writing.

Technical Writing is mainly concerned with explaining. It involves:

  • Informing – What, When, Where, Who, and Why.
  • Instructing – How to.

Copy Writing is oriented towards:

  • Encouraging the reader to buy a product or avail a service.
  • Promoting a product or a service.

The writing style and tone in Technical Writing are different from that of  Content Writing.

A Technical Writer describes the technical information to the readers by considering the level of readers’ education and experience. Any vague terms like more, sometimes, many, etc., don’t appear in technical documents. A Technical Writer needs to write precisely how much more, at what specific times, or exactly how many. A Technical Writer needs to write by confining to a specific vocabulary and formatting rules strictly. The language in Technical Writing is very straightforward. This turns any technical document quite boring for a common reader.

For example, only a mechanical engineer or an automobile engineering student would be interested to read gear motor operation manual. A common reader deviates from a technical professional in education and life experience. The prior does not require an elaborate and specific technical information that the latter does. Since technical professionals are a subset of the people in general, the audience of a Technical Writer is limited.

Copy Writing

A Copy Writer considers all his readers as prospective buyers. Since a copy is intended for a large audience of varied demographics, he can use words or phrases that contain generic terms such as highest, largest, cheapest, anything, etc. A Copy Writer uses persuasive language and writes naturally with a  conversational tone. A Copy Writer needs to write in a friendly manner to reach to the maximum number of readers on a personal level and provoke their interest in the product or service he is writing for. Hence to a large extent, the content of the copy becomes interesting for a common reader. Writing a brief copy skillfully that can grab readers’ attention and compel the reader to engage with the business is a challenge in Copy Writing.

Here is a crisp comparison between Technical Writing and Copy Writing:

Element Technical Writing Copy Writing
Tone Always Formal Casual and Entertaining
Vocabulary Specific Generic
Audience Limited Wide
Writer’s Viewpoint Objective Subjective
Information 

Organization

Alphabetical, Chronological, Logical, or Thematic. Random
Information

Accuracy

Requirement

Highly Accurate, inaccuracy is not tolerated Non-damaging inaccuracy is forgiven
Document
Structure
A Technical Document often contains Headings of multiple levels, Table of Contents, Images, Tables, and Charts. The graphical elements are added to support the textual information. A Marketing Copy contains brief textual information with Images. The graphical elements are added to capture readers’ attention to add a visual appeal.
Tools Required Adobe® Technical Communication Suite, Text Editors, Image Editing Software, Screen Capturing Tools, Dictionary, Cloud Storage. Adobe® Creative Suite, Keyword Search Tools, Business Dictionary, Text Editors, Rhyming Words Search, Basic Design, Image Editing, and Copy Evaluation Tools, Cloud Storage.
Inherent Qualities Required Ability to grasp technical information quickly, Ability to simplify complex information, Flair for writing, An eye for detail, Command over language, Straightforwardness is a plus. Salesmanship, Ability to observe and understand people’s nerve, Sense of aesthetics and humor, Liking for Social Media, Wide life-vocabulary, Command over language, Sense of Humor is a plus.
Creativity Almost nil Absolute
Required in Product-based and Service-based Organizations Advertising, Online B2B, and B2C Organizations
Output Format Document Copy

To sum it up:

It’s all up to your objectives for your organization. If you need to explain some complex information to your in-house audience or otherwise, reach out to a Technical Writer. If you need to grab the readers’ attention to what you sell and provoke them to add to your organization’s revenue, then approach a Copy Writer.

The Matter of Time

Today I and my teenager son Nishant were having breakfast as usual. I always look forward to the breakfast time with him. It is the time when we sit facing each other. Though briefly, we can get to spend some quality time and involve in a friendly yet meaningful conversation. He often exchanges his life-observations that time and I get to know a bit of how he is growing.

He took a rice dumpling in his plate and said, “You know Aai (mom), yesterday in my class a boy proposed a girl to be his girlfriend. He requested all of us but the girl to vacate the classroom and gave her a large chocolate while proposing.”

I was startled to hear what he said. I had witnessed a couple of calf love stories taking place around when I was a schoolgirl. The teenaged girls often used to get into it by mistaking infatuation as love. By the time I adjusted to my helplessness to the fact that class 9 students are engaging in the distracting activities while they are still in their student shoes, Nishant threw another line:

“But I don’t think their relationship would last long.”

I curiously asked him why did he think that their relationship would not last, just to know his viewpoint.Love and Time

He said by finishing the last piece in his plate, “Because at first place it took so short time to form.”

He finished his breakfast, picked up the bag and told me to hurry up while descending the stairs.

Children observe. They notice more than what we think they do. It was good to find him taking right notes. With a feeling of contentment, I picked up my bag and headed towards car parking.